This year, a lot of professional SEO’s and internet marketing companies are very cautious. They have good reason to be caution. Google has been changing their algorithms, and sending out notices, so fast, that the online marketing community is in a state shock. Well, now is the time for opportunity, if you are just starting out, or have not been affected yet. In my testing, most techniques are still working, you just now have to use it in moderation and diversify the sources. You already know that quality is key, that participation in social media is key, that fresh unique content is key, but now if your going to work on all of these, spread it out. Google is fighting for market share against Facebook, and they are in love with social signals right now. Keep on blogging away, because Google has turned the dial up for fresh unique content, on a consistent basis. Relevant back links from your niche, are now soo golden, that your inbox will have more e-mails from marketing companies, requesting to pay you to place their links. If you have something to announce, keep up those great press releases. I think now is a great time to have a spreadsheet, of all the things you do on a weekly basis, to diversify your exposure, social interest, and link building to your website. If you are doing all of the above week after week, you will be rewarded. The good news is, these are about as white hat as you can get, and now white hat, is giving same results, the black hat methods were giving. Have fun improving the search results.

Last year, was the year of quality. Google was cleaning house, and making search results better for it. Sure, a lot of affiliate marketers got hurt, a lot of SEO’s got caught taking short cuts, but these are the risks everyone takes when they try to manipulate search results. I don’t believe Search Engine Optimization, is optimizing anything, we are trying to manipulate the search results. Some do it with “White Hat’ methods, which means, quality back links that are not natural, but made, with quality relevant content, that is made. Google made their search algorithms link hungry, and the more the links, the better you are. We all know, not all businesses are going to get links “naturally”, like Google wants, so people have to either build their own links, or hire a professional and build links for them. Well, this year it looks like Google is not just cleaning house, they are actually dictating what they want to see in how you operate your business “above the fold algorithm” and late last years “freshness update”. Google is on a roll, and this year the Panda’s are going make site owners, and SEM (Search Engine Manipulation) sink or swim. I know I have changed some of the way I do things, just by February’s major update. Those who have never been affected, are the ones who have been doing it right from the start. They are the slow and steady link builders who diversify their links, diversify their anchor texts, and have always had a quality website. These are the people gloating right now, and the people who found a faster way to the top, are having a different emotion. Last year, I remember one major SEO Firm publicly state “from now one, we are going to be White Hat Only” because they got hit with some link devaluation. Well, that didn’t last long, because they just recently stated, they had major hits to their clients websites, due to link renting websites.

2012 will be the storm, and if you had your SEM house demolished, will you rebuild and stay the course, or pack your things and move on? If you weathered the storm so far, you can pat yourself on the back, and continue to keep on doing what your doing, and see these changes as a road map to long term success. For myself, I’ve had some SEM properties hit, but I will rebuild, and learn my lesson. This is Google’s country we are building on, and we are just renting, if we are good renters, they renew the lease, if we are bad renters, they kick us out.

If you have a business, any business, you need an internet presence. If you just started your business, you need an internet presence. If your business has been established for generations, and you don’t have an internet presence, you must not need or want more business. But, internet marketing starts with just a website, a free listing submission, to having a free business e-mail. It all starts, by taking advantage of what the internet has to offer. Once, you have done the basics, you just made it a whole lot easier for your existing customers to find you. Now, you need to research and find out how to appear in front of your specific customer, and demographics. There are many ways to market to them; through keyword research, other similar media advertising, social media, and as simple as e-mail.

You have a choice, you can do most of the work yourself, and this is ok. Starting a business from scratch, can be rewarding, stressful, and exciting. You are wearing a lot of hats in your new organization. It’s not a bad idea, if you have the time, to get to know all avenues of marketing on the internet. But, time is a luxury for a lot of existing businesses. This is where I come in. Hiring a internet marketing consultant, will fast track your business to all the latest methods to reach new business. Even if your company, has in house internet marketing, your staff, may not have the time to keep up on the latest techniques, and methods of what is current and working. A internet marketing consultant, works within a plan of action, and a blueprint that is transparent and easy to understand for management and staff alike. If you feel your company is not performing at peak results within internet marketing, then call me today for a free consultation.

Welcome to my new home! After a few years as an SEO expert, and climbing the rankings for many businesses. I decided to assist businesses with their in house internet marketing staff. I have found more and more business are moving to in house marketing, but they do lose a competitive edge. When the employees have tasks they need to complete, this keeps them away from staying ahead of the game they are playing. This is where I come in, my business is staying ahead of your competitors, and staying at the absolute forefront of internet marketing. I will be able to train, coach, and supervise your staff on a monthly, quarterly, or annual basis, so you know your business is getting not only maximum exposure and visibility, but maximum results and return on your investments.

Internet marketing, is more then just search engine optimization, it is about being seen on the net, brand awareness, advertising, and making an impression on your target audience. Let me, be your expert in internet marketing, and you concentrate on what your business does best, your business. I will help you bring in more customers, more exposure, and most importantly, a great return on your investments.

I practice what I preach, and my advice, supervision, and coaching will not harm your business, but help your business grow on internet, and stay strong for years to come. I look forward to talking to new prospects, and hopefully making you my client, and your internet marketing consultant.